The "Introduction to Business" course provides an in-depth look into business management's core facets, emphasizing planning, organization, human resources, incentivization, and control. Grounded in the understanding of a "business" as an entity trading goods or services for profit, the course distinguishes these fundamental aspects as pivotal for organizational success. The curriculum, supported by a tailored textbook, offers a harmonized view of theoretical and practical knowledge, spanning areas like marketing, management, finance, and operations. With an emphasis on critical theories such as value creation and life cycle, students are introduced to the dynamic interplay of social, technological, economic, and global factors prevalent in today's digital business landscape, equipping them with the insights required to lead future businesses effectively.
- Oktató: Dr. Nábrádi András
- Oktató: Tumiwa Johan Reineer
